Trust statement on Fulham FC 2026/27 season ticket prices
The Fulham Supporters’ Trust is disappointed by the Club’s decision to impose an inflation-busting 3.5% hike on season ticket prices for the 2026/2027 campaign – a figure that significantly exceeds last year’s increase and places an undue burden on loyal fans.
As a signatory to the FSA’s Stop Exploiting Loyalty campaign, we wrote to the Club in March requesting a price freeze to give fans some breathing space after years of cumulative price hikes and a challenging economic climate. We note that some other Premier League football clubs chose that path, including Crystal Palace, Manchester City, and Tottenham Hotspur. We regret that the Club did not follow their example.
We fully share the Club’s ambition to move towards financial sustainability while giving the manager and the team all they need to make us proud and aim for success in the most competitive football league in the world.
But the claim that the increase in season ticket prices is required for the Club’s sustainability or compliance with new financial regulation simply does not stand up to scrutiny.
Matchday receipts account for less than 10% of total revenue and that share is falling. A price hike will have no material impact on the Club’s bottom line, which makes raising ticket prices a choice, not a necessity.
With broadcast and commercial income driving over 90% of total revenue and growing rapidly, the club has every opportunity to secure those funds elsewhere.
With the Riverside Stand now fully operational, the 2026 figures will undoubtedly show a significant surge in revenue from premium seating, hospitality and the 365-day operation of Fulham Pier. We welcome this as a genuine step toward long-term sustainability and one that should reduce the financial pressure on the wider fan base.
But the loyal fans in the ‘horseshoe’ of the Hammersmith End, the Johnny Haynes Stand, and the Putney End have seen no substantial improvement to their matchday experience in years. Despite repeated warnings regarding inadequate facilities, uncomfortable concourse overcrowding, and inadequate stewarding of away fans in home areas, these concerns remain unanswered.
Today’s decision to apply a uniform price increase affecting these stands will regrettably contribute to the sense of disconnect between the fans and the Club’s management.
At the absolute minimum, the Club should do whatever it takes during the summer break to deliver tangible improvements in these areas ahead of the new season to justify the price hike.
We also urge the Club to freeze the membership and matchday ticket prices. Watching football at Craven Cottage must remain within reach for all fans, old and new. No one should be priced out of supporting the team they love.
Finally, we are disappointed by the Club’s hand-picked Fan Advisory Board’s decision to not oppose these increases. It further highlights the glaringly obvious structural limitations of their ability to truly stand up for the interests of all our fans. We encourage all Fulham fans to join the Trust to strengthen our collective independent voice instead.
